Category Archives: Jeans
As psychedelic rock music and the hippie subculture began to become popular in the UK, the Mod lifestyle began to peter out.
Some of the great Mod bands such as The Who and The Small Faces had changes their styles and really no longer considered themselves as Mods.
The “peacock” or “fashion” wing of mod culture evolved into the Bohemian style of London hippie culture, which favoured the gentle, marijuana-infused contemplation of esoteric ideas and aesthetics, which contrasted sharply with the frenetic energy of the mod ethos.
Of course the Mods and Rockers clashed, the antagonism reached its peak in the summer of 1964, when hundreds of youths fought running battles with themselves and the police in the seaside resorts of Clacton, Margate, Bournemouth and Brighton
However, the media reports of the time greatly over-exaggerated the severity of these incidents causing some moral panic and vindication by the older generations that these youth movements were decadent rabble.